Marketing Planning Strategy Nestle Essay Example

Marketing Planning Strategy Nestle Essay BHO3435: MARKETING PLANNING STRATEGY INTRODUCTION TO STRATEGIC MARKETING PLAN: ENVIRONMENTAL ANALYSIS Prepared by: Sarah Aljenfawi Bashayer S. Kout Fatimah Rawan Membership of Reporting Body: – Environmental Analysis – Market Customer Analysis – Competitive Analysis – Internal Analysis 1. Membership of Reporting Body: In response to the assessment our group has mutually agreed to investigate the strategic operations of the Boost Juice. The team is composed of four members. Each member has been allocated a specific scope to investigate further as listed below: †¢ Environmental Analysis: Market Customer Analysis: †¢ Competitive Analysis: †¢ Internal Analysis: 2. Aim of Report: 3. Background and Context: I. Brief Description of Industry: Nestle is a multinational company based in Switzerland. Nestle operates in food industry. In 1905, Nestle was formed as a result of a merger between a Swiss and English company which was established in 1866. Initially, Nestle started to offer condensed milk formula and milk related products to customers (Nestle, 2013). Later on, it expanded its offerings to other food related items. Gradually, Nestle grew and made significant success stories. In the First World War and also in Second World War, Nestle expanded its products to other countries. The company produces snack and health related products. The head quarter of Nestle is in Vevey. In terms of revenues, Nestle is the largest food company of the world. The objectives of Nestle are to become leader in Health and Wellness and nutrition. In addition to this, the company also aims to be trusted by other stakeholders regarding its business and financial performance. Nestle offers wide range of products and services. The portfolio of company covers all categories of food and beverages industry. The aim of Nestle is to provide healthy eating and drinking experience to customers so that they can enjoy every stage of their life. In 2010, Nestle offered a Nestle Cocoa Plan which aimed at provision of 38 plantlets to farmers to help them to rejuvenate productivity of their farms. In 2011, Nestle became the first company which made a partnership with Fair Labor Association (Nestle, 2013). We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Planning Strategy Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Through this partnership, Nestle helped to investigate child labor practices in the cocoa farms which supply raw materials in its factories. II. Brief Description of Company: The industry analysis of food and beverages suggests that there will be significant growth in future. The global food and beverages industry composes different sectors which include food production, distribution, marketing, retailing and catering. Since 2009, global food and beverages industry has surpassed the total value of $5. trillion. In the economic growth of every country, this industry is one of the significant contributors. It is expected that by 2014, global food and beverages industry will grow at the rate of 3. 5% and will achieve value of $7 trillion (Business Vibes, 2013). In 2008, food product sector had value of $3. 2 trillion. This industry included agriculture sector products. It is expected that by the end of 2013, the value of this sector will reach to $4 trillion (Business Vibes, 2013). The beverages sector of global food and beverages industry consisted products such as soft drinks, spirits, ciders, beers and wines. This industry accounted for $1. 4 trillion in 2008. It is expected that by the end of 2013, this industry will reach at $1. 6 trillion. This generates a growth rate of 2. 6% in beverages sector (Business Vibes, 2013). The growth trends in global food and beverages industry suggest that there is great opportunity of further investment in this industry. This growth rate is also reflected in the consuming power of customers. New companies can achieve substantial share from market in this growth phase period of global food and beverages industry. On the other hand, existing firms in global food and beverages industry can also expand their businesses. III. Key trends affecting the industry According to Nestle’s annual report for the year 2010, it has shown that several trends have occurred and caused a major impact on the food industry in general and Nestle in particular. Whereas, the recession that has happened in the year 2009 has caused a major decline in the economic growth for almost all of the businesses and especially in Nestle, which also has led to an increase in the unemployment rate. Therefore, the company’s economic environment has continued to be ambiguous in the year 2010, and that would basically has led to an inflation period regarding the business’s raw materials, as well as currency instability in the mentioned year. (Consolidated Financial Statements, 2010) Although the world’s economic crisis presence in the year 2009, however, Nestle has experienced its strongest growth by the final quarter of that year, and that mainly gave Nestle a great opportunity to enter the industry with their maximum power. Furthermore, with the company being motivated and be able to perform with its best has remained consistent throughout the year, even in the end of the year 2010 when almost all of the businesses were suffering and trying to recover from the world economic crisis. Thus, Nestle has entered the year 2011 with great energy and was able to put themselves together and perform with their best, As Nestle has stated: â€Å"this will help us to manage the challenges? that we face and to take full advantage of our opportunities to drive? better performance and enhance shareholder value. † (Consolidated Financial Statements, 2010). IV. Key industry success factors â€Å"Key success factors have a share in enabling a company to differentiate itself from its competitors and to offer a ‘unique selling proposition’ to customers or consumers†. Batra, Myers and Aaker 1996; Ketelhohn 1998). 4. Statement of problem to be investigated References Nestle, 2013. History. Available at: http://www. nestle. com/aboutus/history Assessed on 17th March, 2013 Business Vibes, 2013. Available at: http://www. businessvibes. com/blog/facts-and-figures-global-food-and-beverage-industry Assessed on 17th March, 2013 Batra, R, J G Myers and D A Aaker (19 96), Advertising Management. 5th ed. Upper Saddle River: Prentice Hall

Persuasive Essay Topics That Will Motivate Your Readers

Persuasive Essay Topics That Will Motivate Your ReadersIt is a fact that persuasive writing is the most effective way to communicate your ideas. Writing persuasive essays is considered to be the way to make an impression and influence others with the right messages, so therefore using the right argument essay topics is imperative. Here are the top argument essay topics that will definitely influence your readers in an excellent manner.Emotional appeal is the first thing that will keep your reader's mind engaged on reading your essay. There are many people who can make the reader relate to them by making them as human beings. They are not only famous as successful entrepreneurs, but they are also given the same importance as the celebrities because of their strong personalities. They are also believed to be admired for their positive life moves. It is through this use of personal opinion that they attract people's attention.Successful entrepreneurs are celebrities who have dominated t he world of business and made it to where they are respected in all corners of the globe. Therefore, using their name or the word 'famous' in your argument essay topics will definitely be able to make the readers understand you more and build trust with them. The importance of personality can also be emphasized when it comes to the topic of persuasion and argument essay topics.Using creative words in persuasive essay topics will certainly be effective persuasion essay topics that will affect the minds of the readers. Being creative and innovative in writing essays will always be helpful for making the readers understand you better. However, you need to keep in mind that it is not enough just to stick to the conventional style. Instead, you need to put in more emphasis on having a unique style, this will be helpful in captivating the readers to read further with your persuasive essay. However, being creative should not come at the cost of making your essay reader-friendly.In persuasi on and argument essay topics, it is essential to maintain a balance between writing good and concise but persuasive and eloquent language. One of the key features of persuasion and argument essay topics is that they are bold and catchy. This means that in both the persuasive essay topics, the use of strong or funny language will be at the same time used less. The use of humor and in-your-face language will influence the reader to absorb your message better and follow your writings and arguments without even thinking twice.The use of beautiful words and lines in persuasive essay topics will be one of the effective ways of persuading the readers. It will create an attractive and powerful kind of impression that can easily motivate the readers to take the ideas seriously. Therefore, if you want to add extra charm to your essay, you can use of colorful and elegant words or elegant sentences in your persuasive essay topics.Another important feature of persuasive essay topics is to make s ure that they are presented in the right way. It is very important to consider how the right uses of words and pictures will affect the readers. After all, the key aim of any persuasive essay is to convince the readers that the arguments or ideas are completely true.