Analytical Report on a Marketing Communications Approach Assignment

Analytical Report on a Marketing Communications Approach - Assignment Example The second option seemed more favorable to Samsung because it is most profitable and because of the trend that is presently associated with mobile phones as more people differentiate themselves by the type of mobile phones they use ("Adweek." Adweek. N.p., n.d.) The success of Samsung Galaxy S3 required a well-balanced market mix. Any electronic device requires calculated marketing mix ingredients; otherwise the product might be too good for its value or not good at all (Fill, 2011, pg 23-26). Samsung Galaxy S3 required a good marketing mix for it to attain the anticipated success during the final sale of the product ("Adweek." Adweek. N.P., n.d.) This paper will discuss Samsung Galaxy S3 marketing mix as depicted from the ad and further discuss the implication of the four P’s of Samsung Galaxy S3 marketing mix and show the relations of Samsung’s products marketing mix. The launch of Samsung Galaxy S3 came at the right time when people were waiting for a smart phone tha t could provide more than what other mobile phones were providing, with its functionality surpassing customer expectations. The current Samsung’s image is that it provides reliable phones, however, Samsung Galaxy S3 was initially perceived as a phone like any other. The difficulty faced by customers is that they did not know that Samsung had introduced a phone with Samsung Galaxy S3 capabilities. The main strategy of overcoming the marketing communication barrier was for Samsung to create a stronger image for Samsung Galaxy S3, by creating public awareness, and putting Samsung Galaxy S3 at the top of consumers’ minds in the target group, with the objective being achievable through marketing communication (Laudon & Traver, 2010, pg 45-50). For Samsung to implement this marketing plan in their Samsung Galaxy S3 product, and achieve the objective, Samsung had to place the Samsung Galaxy S3’s price at a mid range of the market, with the gadget’s price being s lightly lower than that of its competitors. This clearly showed that Samsung aimed at selling Galaxy S3 to young people within the market segment. MARKET MIX According to the ad, the new Samsung Galaxy S3 had the following specifications; concerning networks the gadget had the capability of running 3G (HSPDA/CDMA), 4G (LTE/HSPA+) and Edge/2G (GSM/GPRS) using Android operating system version 4.1. The product used TouchWiz user interface and retailed at a price of $99 with contract and $549 without contract (Stuart, www.cim.co.uk). The Samsung’s software featured in Galaxy S3 aimed at impressing users with several great displays, though most of them suffered from poor executions; however, a customer can still skip the complicated part of the software and enjoy the hardware. With the Galaxy S3, Samsung managed to offer top-line performance with the product being more capable than any other phone (Gay & Charlesworth, 2007). With a great phone, a question at hand would have been t he right marketing formula for the Galaxy S3 (Strauss & Frost, 2011, pg 67-70). The marketing formula is like a recipe, that much for A and that much for B and in the end is a combination that tells a success story or a complete failure of a product, the combination constitutes a marketing mix. Prior to developing Galaxy S3, the company needed to consider the quality of the product required, in order to determine

Mass medias influence on American politics Term Paper

Mass medias influence on American politics - Term Paper Example Within this essay, this disservice will be discussed and many examples provided, proving that journalists do sometimes abuse their power when reporting political campaigns and/or political events or happenings, which can lead to misinformation and also damage of reputation for those involved in â€Å"biased† mass media reporting. One of the first examples that come to mind concerning biased reporting of politics comes from the everyday reporting of CNN and FOX television and web news. According to a journalism professor at The University of Tennessee, The Associated Press, which sets the standard for accredited news reporting throughout the United States, says that if you give one political candidate or party a certain amount of time on-air, in the newspaper or online, you must also give the opposing candidate the same amount of time and/or space. Neither of these mediums should do this; this is unfair and biased reporting, unethical on both network’s accounts. CNN is p rimarily a democratic network (Hyscience) and FOX is primarily a republican (Hyscience) network. Both of these networks work overtime bashing each other and defending the political party of their choice. For instance, during last year’s Tea Party republican rally, held in Nevada, it was reported by CNN that â€Å"dozens of people showed up† for this particular political event (Wizbang). However, other sources (Rightnetwork) provided pictures proving that thousands of people actually showed up for the Tea Party rally. CNN’s play on words, saying that â€Å"dozens† showed up, made it sound as if almost nobody showed up to support the Tea Party rally. Other sources estimated thousands of people showing up and also provided pictures of the multitude of people who showed up for the event. CNN’s bias toward the Democratic Party, in this case, was most certainly unethical, according to Associated Press standards, and these biased reports to the public mad e it look as if the Tea Party was just a minor event when in all actuality, it was a huge event. Also, MSNBC was very happy to report and broadcast a video recently of President Barack Obama being â€Å"snubbed† by Russian leaders (Youtube). This was broadcasted by MSNBC, another primarily republican network, only to make President Barack Obama look â€Å"bad†, like he isn’t being accepted by other world leaders. With the presidential re-election coming up, a conclusion could easily be drawn that MSNBC’s intentions for airing the video is to make the public consider the possible lack of respect that the rest of the world holds for President Barack Obama in hopes that he will lose the upcoming election. Reporting this in a negative light, unless it is the absolute truth, is most certainly unethical on MSNBC’s behalf. Yet another instance of unfair and biased reporting came many years ago, when former President Bill Clinton had an affair with Whiteho use intern, Monica Lewinski. Lewinski was â€Å"ragged† by the media and her character absolutely ripped apart by almost every network throughout the entire United States of America. They portrayed her as a â€Å"loose† woman, a â€Å"whore† and seemed to blame her more for the affair than they did the president himself. Of the millions of networks that portrayed her as such, only Barbara Walters, a huge name in the field of journalism,

Trace the evolution of the response of the United Sates to the Essay

Trace the evolution of the response of the United Sates to the Holocaust starting with the Evian Conference of 1938 through the end of 1945 - Essay Example Consequently, this war created a refugee problem in the west and raised a lot of concerns in the world. There was need to solve this problem and relocate the displaced Jews who were termed as refugees (Rossel, p13). The first response by the United States of America to solve this crisis was made by President Franklin D. Roosevelt who was the then US president. He acknowledged that the Jews problem was becoming an international crisis and convened the Evian Conference on 6th July, 1938. The conference was attended by 33 countries including Britain and her colonies, and other European and Latin American countries. The purpose of the conference was to come up with solutions to the problems that the Jews were facing as a result of the rise and expansion of the Nazi Germany (Grobman, p124). However, the conference failed to produce any constructive results. Most of the western countries including the US were very reluctant in opening their borders to the Jews who were being persecuted in Germany. They argued that the great depression had greatly affected their economies and increased the rate of unemployment in their countries thus accepting the Jews would increase competition for the jobs and cause further problems. The only country that agreed to open its borders to the Jewish immigrants was the Dominican Republic; it agreed to take in about 100, 000 refugees. The only achievements of the conference were the documentation of series of superficial and oral statements which implied that there was a refugee problem that required a solution and the creation of the intergovernmental committee on refugees (ICR) which was to continue working on the refugee crisis(Grobman, p299). In 1939, some Americans became concerned with the problems of the Jews in Germany and tried to rescue them but failed. For example, in response to the plight of the Jews, Senator Robert F. Wagner introduced a refugee aid bill in the United States senate on February 9, 1939 to help the

Analyzing the play 'A Doll's House' by Henrik Ibsen from a critical Essay

Analyzing the play 'A Doll's House' by Henrik Ibsen from a critical psychoanalytical perspective - Essay Example In the story A Doll’s House, Henrik Isben skillfully uses figurative language, symbolism, and irony to create a literary movement through which the reader is able to identify with the plight of the oppressed female. Figurative language includes the use of devices such as similes, and metaphors. Figurative language becomes increasingly important in terms of the main conflict within the story. Helmer describes his wife by using the metaphor of â€Å"little squirrel† which implies that Nora moves frantically around completing task with no overall goal or intention (Isben, 1889). This implies that her actions are meaningless, and insofar as Nora’s actions are an extension of herself, she feels as if he is calling her existence meaningless. This is evident in the fact that Nora metaphorically refers to herself as a â€Å"doll-wife† (Isben, 1889). A doll implies that the object has no control over their own actions and is directed by the will of the person pulli ng the strings. This trend can be identified in modern society, evident in the fact that women produce 80 percent of the food on the planet, but receive less than 10 percent of agricultural assistance. In terms of the psychoanalytic approach, Nora’s desire to have a sense of self control forced her to disassociate herself from her husband and began to paint (Isben, 1889).

Media Ethics IssueFinal Essay Example | Topics and Well Written Essays - 1000 words

Media Ethics IssueFinal - Essay Example In other words, ethics is internally self determined rather that externally enforced. But ethics itself is written down as a guide on the practice of different professions such as journalism, medicine and law. This is done to avoid excesses in the practice of the profession. Law, on the other hand, is itself a set of laid down ethics. The basic difference between law and ethics is, therefore, that one is determined by government legislation while the other is determined by practitioners of journalism, or other trade, themselves. The laws that are of most concern to journalists are definitely defamation and libel. The former differs from the latter in that it is concerned with the spoken word while the other deals primarily with the written. Both laws govern against publication of material or information that is detrimental to the reputation and standing in society of individuals, provided that such published material is either false or cannot be proved beyond reasonable doubt to be true. Where such information is published, the individual mentioned adversely in the publication has a right to sue the journalists concerned, and if successful, is entitled to compensation relative to the extent of damage done as determined by a court of law. Members of the journalism profession are faced with the dilemma of choosing between telling the truth and the imminent danger of being sued legally for libel or defamation. Where there isn't sufficient evidence to support an adverse story, editors may be left with no choice but to stop publicizing of a story. Even the fact that journalism is the only private trade that is explicitly recognized by the constitution in many countries, such as the first amendment in the US constitution, the relationship between the fourth estate and government remains a thorny one. In most cases, individuals who bring up libel cases are public figures involved directly in governance. Matters of public interest such as official misappropriation of public funds and corruption may not see the light of day through the media since there is a difficult choice between the potential damage it can do to the persons mentioned if in the end proved not to be true. Journalists in some cases advocate for objectivity in reporting a story as sufficient ground for exemption from legal proceedings, a view that is seen as self- serving government. All the same, the media holds a privileged status in society since it is the most effective way of checking excesses in government; but is austerely governed by both its internal ethics and the long arm of the law. Most journalists prefer the former to the latter. 2. Advertisers influence media content and the resultant ethical issues. Adverts form a large part of media content, since the media depend on advertisers for their income. It is estimated that more than a third of the content carried by the media is adverts. This puts the media in direct conflict with the government time and again. One ethical issue that brings the government into direct conflict with the media is the impact of advertisement on minors who are still not old enough to make fully informed choices. Such an impact on the formative and highly impressionable minds of children is critically examined. The interest of the advertisers is to influence children to buy products by creating the impression that their lives are incomplete without

Photochemistry of Ruthenium Complexes Essay Example | Topics and Well Written Essays - 1750 words

Photochemistry of Ruthenium Complexes - Essay Example In packed systems, this will lead to two events: the transfer of excitation energy or the transfer of the electron itself to a neighboring complex that has a lower energy level. Eventually, the series of reactions will result in the production of NADPH and ATP. The net photochemical reaction involves the splitting of water, which is the ultimate electron donor, to  ½ O2, 2H+ and 2 electrons (summarized in Mathews and Van Holde). The photochemical reaction in photosynthesis was the basis for developing inorganic systems that can make use of the high potential of solar energy. This is especially important now that supply of fossil fuels like gasoline and diesel is affected by political, climate and environmental events. The recent erratic changes in price and supply coupled with the high demand for fossil fuels increased the search for renewable and cheap sources of energy. Sunlight is free and harnessing solar energy is one of the main objectives for developing photochemical technologies. In this context, ruthenium complexes have very important roles to play. Ruthenium complexes have long been studied for their many uses in the energy, chemical and lately, in the medical industry. Ruthenium (Ru) is a rare transition metal which falls under the platinum group in the periodic table of elements. Its atomic number is 44, and has oxidation states ranging from -2 to +8 but the most common are +2, +3 and +4. In its elemental state, ruthenium is easily oxidized by air to form ruthenium oxide, RuO4. It does not react with acids but easily reacts with bases and halogens. Small amounts of Ru are added to platinum, palladium, gold and titanium to produce hard and tarnish-resistant alloys. Ruthenium, as part of an alloy or when complexed with other compounds, is also utilized in other applications like catalytic reactions, electrolytic protection, optic sensors, microelectronics, organic and polymer synthesis (Dragutan and Dragutan), anti-cancer agents

Business Ethics Essay Example | Topics and Well Written Essays - 2000 words - 6

Business Ethics - Essay Example It may be argued that the business professional is not solely responsible for proper business conduct, but the organization can assist ethical behavior of a business person by laying code of conduct which may be used for immediate reference when the individual is unsure of the step ahead. Business ethics does not have a typical definition because the rightness or wrongness of a behavior in business is not agreed by all as morally right or wrong, ethical or unethical, good or bad. Ethics has evolved from ancient tradition based on cultural, religious and philosophical beliefs. Business ethics is an argumentative subject with disagreements erupting due to its dynamism, complexity and interdependence in business. Business operations usually involve compromise. There are two basic viewpoints about business ethics: (a) business ethics is inseparable from personal or other ethics and (b) business will not be more ethical than the people who conduct business. There are certain assumptions that form the basis for business ethical and unethical business conduct. It is assumed that profit is not the only motive of business, competition leads individuals to ignore ethics, pressure to compromise ethics occurs often at lower and middle management levels, a person who act ethically has a proper personal code, ethics is highest among youngest and those in the final stages of their careers, individuals with ethical superior tend to behave ethically, workplace pressures to exhibit performance can lead to unethical behavior and more managers and employees identify their ethical behavior with the policies of their organization(Lewis, P.V. 1985 p.377-383). Some scholars define ethics as an inquiry into the grounds and nature of morality where morality is considered as standards, moral judgements and rules of conduct. The confusion in understanding ethics is due to the inability to determine precisely the various factors of business ethics and